https://www.cindyzackney.com/home daily 1.0 2020-12-08 https://static1.squarespace.com/static/5e2e51367f0e921dc8f8aac8/t/5e3a44df3177b21860455a80/1580877030203/IMG_0044.jpg Home - Intentionality is at the core of Service Experience design and brand strategy. And it’s what drives Cindy’s projects - and life. https://static1.squarespace.com/static/5e2e51367f0e921dc8f8aac8/t/5e3a406f79bbef0caa8cc7cc/1580875892647/FullSizeRender.jpg Home - Ruthlessly pared down material possessions to live life with intention as a minimalist. 2016 - present https://static1.squarespace.com/static/5e2e51367f0e921dc8f8aac8/t/5e3a44073177b21860452e85/1580876816246/IMG_0044.jpg Home - Now: bringing it full circle. Formalize intentionality via Service Experience Design and Brand Strategy. 2019 - Present https://static1.squarespace.com/static/5e2e51367f0e921dc8f8aac8/t/5e3a3e0e57d9ac59f4bc47fc/1580875282559/ Home - Setting the intention for brands, retail products and multi-functional teams (also got an MBA). 1992 - 2009 https://static1.squarespace.com/static/5e2e51367f0e921dc8f8aac8/t/5e3a3e96f6fde46a4833ae5d/1580875560465/IMG_9374.jpg Home - Quit corporate life with the intention to help people get healthier . 2009 - 2020 https://www.cindyzackney.com/casestudies daily 0.75 2020-10-23 https://static1.squarespace.com/static/5e2e51367f0e921dc8f8aac8/t/5f481eea35cf6308d3c00c0a/1598562272215/20200809_111504+2.JPG Case Studies Leading an affinity diagram project. Giving an existing product a more target audience-appropriate name. https://static1.squarespace.com/static/5e2e51367f0e921dc8f8aac8/t/5f4fdd7983814b5a8fcdf005/1599069660143/IMG_5802.JPG Case Studies Leading an affinity diagram project. Giving an existing product a more target audience-appropriate name. https://static1.squarespace.com/static/5e2e51367f0e921dc8f8aac8/t/5f481e63346aab1905e73861/1581032058878/new+revised+kavayoga.png Case Studies https://www.cindyzackney.com/about daily 0.75 2020-08-27 https://static1.squarespace.com/static/5e2e51367f0e921dc8f8aac8/t/5e3a35fd3177b21860422405/1580873220590/IMG_0510.JPG About https://www.cindyzackney.com/kavayogacom-redesign-home daily 0.75 2020-02-04 https://static1.squarespace.com/static/5e2e51367f0e921dc8f8aac8/t/5e38ead7a3ad350c3d228961/1598562598758/hand+written+work+flow+kava.jpg kavayoga.com redesign case study https://static1.squarespace.com/static/5e2e51367f0e921dc8f8aac8/t/5e38ed0e52fea704c3e56406/1598562598763/kavayoga.com+old.png kavayoga.com redesign case study https://static1.squarespace.com/static/5e2e51367f0e921dc8f8aac8/t/5e38eb06fe39f83e2a3b8167/1598562598767/new+revised+image.png kavayoga.com redesign case study https://www.cindyzackney.com/contact daily 0.75 2020-02-04 https://www.cindyzackney.com/mollie-pivot-case-study daily 0.75 2020-09-02 https://static1.squarespace.com/static/5e2e51367f0e921dc8f8aac8/t/5f4fdf03027b493e93299e33/1598562834182/20200809_102621.JPG Mollie pivot case study https://static1.squarespace.com/static/5e2e51367f0e921dc8f8aac8/t/5f4fdf03027b493e93299e36/1598563432790/lpf+bus+objective+%26+context+worksheet+redacted.jpeg Mollie pivot case study https://static1.squarespace.com/static/5e2e51367f0e921dc8f8aac8/t/5f4fdf03027b493e93299e39/1598563798682/IMG_3709.JPG Mollie pivot case study https://www.cindyzackney.com/launchpoint-fitness-1 daily 0.75 2020-09-02 https://static1.squarespace.com/static/5e2e51367f0e921dc8f8aac8/t/5f4fe025027b493e9329dd1a/1599070719375/IMG_4582.JPG HHH case study Beginnings of our Brand strategy sessions (August 2020) https://www.cindyzackney.com/affinitysessions daily 0.75 2020-12-07 https://static1.squarespace.com/static/5e2e51367f0e921dc8f8aac8/t/5f73ba9b25ee937143581dc2/1602535727746/20200809_111153.JPG Affinity Sessions - Affinity Sessions Take all thoughts about your work (personal life, relationship, good ideas). Put them on stickie notes. Get them organized. Finish the Affinity Session feeling free and in control of your mind and your life. https://static1.squarespace.com/static/5e2e51367f0e921dc8f8aac8/t/5f73bdb7d934bb6553b74b5f/1602256835139/IMG_1792.jpg Affinity Sessions - Clutter to Control Affinity diagramming is a tool commonly used in business. Typically it is one part of a multi-part method for solving business problems. Cindy has extracted Affinity Sessions from a bigger process and made it a process unto itself. https://static1.squarespace.com/static/5e2e51367f0e921dc8f8aac8/t/5f73c011bcf0ff0f867cf328/1602535769251/IMG_9637.JPG Affinity Sessions - What kind of problems can Affinity Sessions solve? Starting point for re-branding your company. Overwhelm from too many work projects. Uncertainty about your next career move post-COVID. Confusion about the status of your personal relationships and what choices need to be made. Lots of great ideas, not sure where to start making them a reality. https://www.cindyzackney.com/services-1 daily 0.75 2020-12-08 https://static1.squarespace.com/static/5e2e51367f0e921dc8f8aac8/t/5f80826df591581dece62257/1602266121668/20200809_102621.jpg Services - Service Design “When you have 2 coffee shops right next to each other, that each sell the exact same coffee at the exact same price; service design is what makes you walk into the one and not the other, come back often and tell your friends about it.” — Marc Fonteijn, Service Design Show https://static1.squarespace.com/static/5e2e51367f0e921dc8f8aac8/t/5fcec8543fa051062b341180/1607389441110/customer-service-on-the-same-page+fist+pump.jpg Services - Brand Strategy Brand strategy is the guiding principle that should drive all choices and decisions with regard to front-stage business processes, customer conversations and visual design. This critical aspect of running a business - any size business - doesn’t need to be complicated and expensive. https://static1.squarespace.com/static/5e2e51367f0e921dc8f8aac8/t/5fcec9e055629615613f7127/1607387702197/20200809_111504+2.JPG Services - Affinity Sessions Anxiety from too many work projects. Uncertainty about your next career move post-COVID. Confusion about the status of your personal relationships and what choices need to be made. Lots of great ideas, not sure where to start making them a reality. Affinity Sessions can solve these as well as many other problems! https://static1.squarespace.com/static/5e2e51367f0e921dc8f8aac8/t/5fcec94d76f3eb1a46d09206/1607387464176/czyogaimage+cropped.jpeg Services - Yoga & Meditation Intentionality and focus is greatly improved with meditation and yoga. With over 16 years of yoga and meditation teaching experience, Cindy can lead corporate office group classes or individuals, via video conferencing or in person. Fine-tune your mind and body with these highly effective practices. https://www.cindyzackney.com/service-design daily 0.75 2020-10-23 https://www.cindyzackney.com/affinity-reviews daily 0.75 2020-10-12 https://www.cindyzackney.com/launchpoint daily 0.75 2020-10-23 https://static1.squarespace.com/static/5e2e51367f0e921dc8f8aac8/t/5f931ad6058c4218b646e135/1603477488962/20200809_102621.JPG LaunchPoint Fitness - Renaming the Product The original LaunchPoint app name was created by the owner of the company with little research or consideration for the brand. I know many product names are born the same way. It’s not ideal. In the end I presented new name ideas to a reluctant but open-minded owner. He agreed: proper questions, analysis and ethnography studies all paid off - we got the name that suited the brand. https://static1.squarespace.com/static/5e2e51367f0e921dc8f8aac8/t/5f931d3f087337334cb48e13/1603477415706/IMG_5991.JPG LaunchPoint Fitness - Brand Strategy The brand is your North Star. Put it in front of you and follow it. Once properly established, the brand strategy should answer most business questions, large and small. Brand strategy sets the vision for the future and it creates the guardrails that guide you there. https://static1.squarespace.com/static/5e2e51367f0e921dc8f8aac8/t/5f931ff0fcabe0129e46fb56/1603476197018/20200809_102621.JPG LaunchPoint Fitness -  Service Design Service design is about connecting all touch-points of the company and pointing them collectively toward delivering the value prop to customers. “Imagine you put 11 world class soccer players on a single team. What do you think would happen if there’s no coach and no tactics? All of these players would play their own game. Even though individually they are some of the best, as a team they probably wouldn’t win a single match. And it wouldn’t be much fun to watch for the spectators. The stadium would be empty in no time. What we do, and what service design does, is take all the interactions in a service and help to orchestrate and harmonize them, where the end result is a happy customer and a successful business.” - Marc Fonteijn https://www.cindyzackney.com/service-design-1 daily 0.75 2020-12-08